4) SOCIAL MEDIA Social media include Facebook, Blogspot, Twitter, Tumblr, and Youtube. (Entertainment/social feeds) As such, the group has focused on different influential people who'd made use of mass communication (by feeding these sites) with relevant information, with purposes that live up to the 3 functions of Mass Communication, such as: Persuading, Informing, Entertaining, Responsibility to Public, and Connecting the Community.
Here goes:
LTA is a government-based board, and that it has set up an official twitter account to disseminate information (living up to informing-function of mass comm). It serves to inform people about the accidents that have occurred all around Singapore so that drivers take more precautions and plan their route to their destination.
An official Facebook account posting an information about an influential leader's birthday.
Singapore's very own Mediacorp channel's official twitter account. This serves to inform viewers about their recent updates.
An official Manchester United twitter account. Aims to "persuade" public for more support, and inform current fans about their updates.
An official government-based twitter account to inform members of public about the current PSI rates, and information about haze (dangers, and precautions)
An official FIFA twitter account to tell the world about the updates of FIFA -- The scoring of all matches, the updates of all the players involved. (Cater to inform fans of FIFA)
An official account of a public figure (influential person, our PM). This account serves as a platform between citizens and the PM himself. This account also serves to inform citizens about the country's updates -- Economy status, HDB building, future plans, etc.
CNA's account serves as a platform for the public to get the most recent updates/news (also to check what they have missed) As CNA's vision, itself, it aims to inform/entertain the members of public.
Official web page of Israel Defense Forces. It aims to "persuade" people to support them for their actions (As stated on the webpage itself), as well as inform public about their recent plans (Who are they attacking, How they attacked, etc.)
BBC's official facebook account, just like CNA's, updates people about current/recent affairs. (Inform)
In conclusion, having used all these platforms (of social media), these functions of Mass Communication are relevant to a large extent now.
This article by Payal Kamat is one of
the artefacts we chose as a team as the writer tries to inform the public about
what Mass Communications is and how essential it is in our daily lives. This
article aims to let the public know that about how mass communication has
influenced our daily lives by pointing out facts that supports his claim such
as us being dependent on media for entertainment and a source for information.
The reason why we chose an educational
website as an artefact for one of our modes for Mass Communications is because
this University in Minnesota is trying to promote it’s course through an
official education website which establishes it’s credibility of an official
University based in Minnesota.
The website has modes of mass communication which
tries to persuade people from around the world to come as it has videos and
pictures to illustrate and inform the public as to what is has to offer.
The members of public listening to information being disseminated by audio; Crystal Radio.
This picture depicts members of public listening to information, disseminated via Crystal Radio, back then. As we can see, they look elated with the piece of news they have just received. To link this back to the driving question (since audio is a platform of Mass Communication); Yes, the function (of entertaining, persuading and informing) is relevant to a large extent.
Dr Martin Luther King Jr addresses the crowd at the March on Washington in 1963, as he delivers his famous speech, "I have a dream."
This picture depicts a leader addressing the mass. This lives up to (a large extent) of Mass Communication's most vital function (Persuading/Informing/Entertaining), having said that he was delivering his famous speech.
A speech by candidate Hitler to a large crowd (mass) in Berlin's Lustgarted in April 1932.
This picture shows Hitler attending an "interview" with cameras/audio recorders before him. As such, he is trying to gain supporters by one of Mass Communication's medium, which is via television. The purpose of utilizing this medium is to gain support and hence an act of persuasion (living up Mass Communication's function).
President Obama waves to the crowd as he delivers his speech at the memorial service for Nelson Mandela in Johannesburg, 2013.
This picture shows an influential leader talking to the mass, and delivering a speech in memorial of the late (so as to inform people of his death), as it is a responsibility to the public. To relate this back to the driving question, it proves that these functions (of persuade, inform, entertain, and responsibility to the public) are still relevant now, and to a large extent.
In 2008, Obama made a public speech, to gain support of the people to vote for him in his presidency voting. As such, he had lived up to mass communication's function (to persuade, entertain, inform, as well as connecting the community to come together and together support his 5-year plans.) (Retrieved 050814: http://4.bp.blogspot.com/_3nX-fTH8cpk/TD-qHKzuKpI/AAAAAAAAB6c/P5htneMoHQc/s320/rt_obama_un_02_090923_mn.jpg)
I have picked these political leaders as part of my research to not only prove the relevance of mass communication's functions, but to make a distinct comparison between the use of mass communication back then, and as of the current era. This has led us to conclude that: Yes, thee functions of mass communication are relevant to a large extent, (even) now.
4) SOCIAL MEDIA Social media include Facebook, Blogspot, Twitter, Tumblr, and Youtube. (Entertainment/social feeds) As such, the group has focused on different influential people who'd made use of mass communication (by feeding these sites) with relevant information, with purposes that live up to the 3 functions of Mass Communication, such as: Persuading, Informing, Entertaining, Responsibility to Public, and Connecting the Community.
Here goes:
LTA is a government-based board, and that it has set up an official twitter account to disseminate information (living up to informing-function of mass comm). It serves to inform people about the accidents that have occurred all around Singapore so that drivers take more precautions and plan their route to their destination.
An official Facebook account posting an information about an influential leader's birthday.
Singapore's very own Mediacorp channel's official twitter account. This serves to inform viewers about their recent updates.
An official Manchester United twitter account. Aims to "persuade" public for more support, and inform current fans about their updates.
An official government-based twitter account to inform members of public about the current PSI rates, and information about haze (dangers, and precautions)
An official FIFA twitter account to tell the world about the updates of FIFA -- The scoring of all matches, the updates of all the players involved. (Cater to inform fans of FIFA)
An official account of a public figure (influential person, our PM). This account serves as a platform between citizens and the PM himself. This account also serves to inform citizens about the country's updates -- Economy status, HDB building, future plans, etc.
CNA's account serves as a platform for the public to get the most recent updates/news (also to check what they have missed) As CNA's vision, itself, it aims to inform/entertain the members of public.
Official web page of Israel Defense Forces. It aims to "persuade" people to support them for their actions (As stated on the webpage itself), as well as inform public about their recent plans (Who are they attacking, How they attacked, etc.)
BBC's official facebook account, just like CNA's, updates people about current/recent affairs. (Inform)
In conclusion, having used all these platforms (of social media), these functions of Mass Communication are relevant to a large extent now.
This article by Payal Kamat is one of
the artefacts we chose as a team as the writer tries to inform the public about
what Mass Communications is and how essential it is in our daily lives. This
article aims to let the public know that about how mass communication has
influenced our daily lives by pointing out facts that supports his claim such
as us being dependent on media for entertainment and a source for information.
The reason why we chose an educational
website as an artefact for one of our modes for Mass Communications is because
this University in Minnesota is trying to promote it’s course through an
official education website which establishes it’s credibility of an official
University based in Minnesota.
The website has modes of mass communication which
tries to persuade people from around the world to come as it has videos and
pictures to illustrate and inform the public as to what is has to offer.
The members of public listening to information being disseminated by audio; Crystal Radio.
This picture depicts members of public listening to information, disseminated via Crystal Radio, back then. As we can see, they look elated with the piece of news they have just received. To link this back to the driving question (since audio is a platform of Mass Communication); Yes, the function (of entertaining, persuading and informing) is relevant to a large extent.
Dr Martin Luther King Jr addresses the crowd at the March on Washington in 1963, as he delivers his famous speech, "I have a dream."
This picture depicts a leader addressing the mass. This lives up to (a large extent) of Mass Communication's most vital function (Persuading/Informing/Entertaining), having said that he was delivering his famous speech.
A speech by candidate Hitler to a large crowd (mass) in Berlin's Lustgarted in April 1932.
This picture shows Hitler attending an "interview" with cameras/audio recorders before him. As such, he is trying to gain supporters by one of Mass Communication's medium, which is via television. The purpose of utilizing this medium is to gain support and hence an act of persuasion (living up Mass Communication's function).
President Obama waves to the crowd as he delivers his speech at the memorial service for Nelson Mandela in Johannesburg, 2013.
This picture shows an influential leader talking to the mass, and delivering a speech in memorial of the late (so as to inform people of his death), as it is a responsibility to the public. To relate this back to the driving question, it proves that these functions (of persuade, inform, entertain, and responsibility to the public) are still relevant now, and to a large extent.
In 2008, Obama made a public speech, to gain support of the people to vote for him in his presidency voting. As such, he had lived up to mass communication's function (to persuade, entertain, inform, as well as connecting the community to come together and together support his 5-year plans.) (Retrieved 050814: http://4.bp.blogspot.com/_3nX-fTH8cpk/TD-qHKzuKpI/AAAAAAAAB6c/P5htneMoHQc/s320/rt_obama_un_02_090923_mn.jpg)
I have picked these political leaders as part of my research to not only prove the relevance of mass communication's functions, but to make a distinct comparison between the use of mass communication back then, and as of the current era. This has led us to conclude that: Yes, thee functions of mass communication are relevant to a large extent, (even) now.
About Mass Communication
Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time.
TYPES OF MASS COMM:
- radio
- online
- telephone
- television (news)
- visual communication
- printed media (books, pamphlets, newspaper, magazines)
- physical media (interviews, focus groups)
- viral communication (from the word of mouth)
- mechanical media (personal letters, tailored to your needs)
→ WHICH OF THESE
- BEARS RESPONSIBLE TO THE PUBLIC
- WHICH INFORMS, ENTERTAIN AND PERSUADE
- CONNECT COMMUNITIES?
MEDIUM OF MASS COMMUNICATION
1. news and information (e.g. by using Facebook or Twitter, etc, to share information & for readers to be “connected and informed”)
2. discussion of opinions
3. cultural transmissions (e.g. keeping diverse communities virtually communicated despite big distances)
4. entertainment (e.g. music videos, tv shows, etc)
RELEVENCY?
- how do you measure?
- considerations?
- criterias?
What is happening now?
- how has the media progressed?
- how has technology progressed?
- from when to when? (time period)
- beneficial?
- difference between then and now
- the contents
- what are the current needs of today?
FUNCTIONS OF MASS COMMUNICATION
Basic functions of mass communication can be divided into broad three classes: informing, persuading and entertaining.
Informing: The most important function of mass communication is dissemination of information to the public primary through news media-electronic and print. Information diffused through these channels (media) is about new events, products, changes in policies, ideas, philosophies and so forth. Mass media are particularly effective to spread current information having news values.
Persuading: Persuasion is another function of mass media. Because of its having persuasive potential, both electronic and print media are used for advertising products, services, business, charities, or for political campaign.
Entertaining: Entertainment is the most common function of mass communication. When used for entertainment, the mass media publicize such programs as are pleasurable to the consumers or at least they provide the audience with some sort of escape of diversion from anxieties of daily life.
For example, Newspapers for this purpose may include comics, crossword puzzles and the like. Televisions may show situation comedies, drama, variety shows, etc. Radio entertainment primarily consists of music, talk shows, etc.
Preconditions for Successful Mass Communication:
As mentioned earlier, a large number of audiences are contacted through mass communication. Therefore, every care should be taken to make communication effective. There are certain preconditions to make successful mass communication. These preconditions are:
Understanding:
The communicator himself must have clear understanding of the massage to be conveyed
Thinking: The communicator must also thoroughly think over the using of words, timing and manner of communication to make the message cognitive, attractive, and acceptable.
Consistency: there must be consistency between actions or behaviors of and the message sent by the communicator.
Follow up: To have an idea about the attitudes, feelings, reactions or understanding of the audience, the communicator is needed for arranging follow-ups.
Mass communication Media:
Media which are used for sending messages to a huge number of audiences at home and abroad are known as mass media. These media are so large in number that it will not be an exaggeration to comment that we are a media society. But we will notice here some important media only:
Print Media: Print media are most suitably applied to the literate section of our human society. These media usually carry the message of commercial, economic or political interest to the readers or consumers at home and abroad. The print media may be of different forms such as dailies. Weeklies, periodicals, leaflets, etc.
Audio Media: Radio is the best audio medium. Through these medium advertisements, government messages, circulars, etc. are widely spread for public consumption. Besides, microphones and record players also act as audio media. When messages are sent through these media, audiences receive them by the ear. So these media are particularly important for illiterate messes.
Audio Visual Media: Messages sent through these media are seen as well as heard simultaneously. A television, one of the audio visual media, is the most powerful and influential mass medium. Varieties of programs such as documentaries, news, educational shows, adventure series, sports spectaculars, movies, cartoons and so forth, are presented through a television to meet the needs of all viewers. The other media in this group are movies, video cassettes, etc.
Traditional Media: In addition to these above-mentioned modern media, some authors have mentioned a few traditional media for mass communication. Important traditional media are ‘Jattra stage’. Theater stage, drama stage, drumming, etc
(EXTRACTED FROM _http://golam178.hubpages.com/hub/freemasscommunication24)
OUR RESPONSE:
IN CONCLUSION, WE AGREE TO A LARGE EXTENT THAT THESE FUNCTIONS ARE RELEVANT. HAVING SAID THAT, THE FUNCTION "PERSUADING, INFORMING, AND ENTERTAINING" IS THE MOST RELEVANT AND RELATABLE IN TODAY'S CONTEXT.
Answer: Mass communication is the study of how one send information through mass media mediums such as newspapers, magazines, radios and more to disseminate information.
It affects the attitude, emotions, beliefs and behaviour of the people receiving the information.
Credibility:
Based on the references in the Wikipedia, they gave credits to expertise in the media field. For example, Pearce, K.J. (2009). Media and Mass Communication Theories.
In Encyclopedia of Communication Theory (p. 624-628). The information in the source is also recently updated which is 21st July 2014.
Ways of finding out:
I used reasoning as all of these are facts and some of the references are from a book for example “In Encyclopedia of Communication Theory” page 624 to page 628.
I also used keywords as I inserted in the search bar in google, “Mass Communication”.
Relevance:
Yes or no? Yet to find out.
The answer to the driving question.
2) Define the first function of a mass communicator; Responsibilities to the public.
Answer:
The responsibilities a mass communicator have are to practice transparency, the good kind, watch out for drive-by assassinations by anonymous quote or ill-chosen word, consider how all parties will feel and decriminalize corrections.
However, citizens have their own responsibilities too which are ….. (not yet)
Credibility:
Based on the source, it was created by Jerry Ceppos. He is a vice president for the news, Knight Ridder (an American media company specializing in newspaper and internet publishing) which means he holds a very high position in the media field and is considered an expertise. Also this source is from a California school which is renowned. The reference was last updated in 2003.
Ways of finding out: I used testimony from someone with a very good reputation who is Jerry Ceppos. I also used keywords as I typed in the search bar, “media responsibilities to public”.
Relevance: Not relevant. The responsibilities of the mass communicator is not relevant to the community as citizens should be responsible for the way they interpret the information and what they chose to believe.
3) Define the functions of mass communication: To inform, entertain and persuade.
Answer:
Informing is the most important part in mass communication.
It is diffused through many channels about events, products, changes in policies, ideas, philosophies and so forth. Mass media are particularly effective at spreading information since the media.
Persuasive appeals are often used in Mass Communication.
We can see from both electronic and print media which use persuasive appeals such as in advertising products, services, business charities and political campaign.
Entertainment is the most common function of mass communication.
Mass media used entertainment as they are pleasurable to the consumer and at least provide the audience with escape of diversion from anxieties of daily life. Some examples of entertainment include comics, crossword puzzles, drama and comedies.
Credibility:
It is credible since the webpage is last updated on 2011 and besides that the people who made this source gave reference to very credible sources such as the World Communication Center, USA.
Ways of finding out: I found out this article by quoting in the google bar “”inform, entertain and persuade in society””.
In here, I’ve used a secondary source and also logical reasoning and facts to come to an answer.
Relevance:
Yes, very.
4) Define the function of mass communication: To connect communities.
Answer: Mass communications are important for a sense of culture and community.
Mass communications develop relationships in ways such as the social networking site. Mass communications also allows people to connect with each other for example a businessman can connect, sell and deliver products and services to people around the world. It able to join different elements of society that are not directly connected.
Mass media is able to join different elements of society that are not directly connected.
Examples:
Mass advertising tries to link sellers and the possible buyers
Through reading newspapers, MPs keep in touch with their constituents.
Geographically separated groups that share common interest are also linked by the mass media e.g. publicity about people suffering from the same sickness come together and prompt the government to take action.
The dating services such as Facebook, eBay online auction site enable people who want to buy or sell items link up.
There is however hate sites on the internet that terrorist use to spread propaganda and re-cruit new members.
Credibility:
I have used testimony in this case. From my references, the testimony was taken by Jeremy C Bradley from Demand Media and since he has quite a background his opinion can be trusted and reliable in my research. Another testimony is from Joe Kingsley from Brookview Academy.
Ways of finding out: By using testimony and also typing keyword in the google search bar such as “Mass communication connects communities”.
Relevant: Yes.
We then searched on the different modes of Mass Communication to aid us in finding the artefacts,
We decided to use a Holistic approach which means that we take all the factors into considerations and be aware of how it affects one another.
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